Careers in today’s high technology sector

The high technology job sector has evolved quite dramatically over the last few years. The technology infrastructure that provides us with broadband access, mobile everywhere and anytime, anyplace access to information has really spurred a plethora of new services and by inferrence has created enormous job opportunities for the right people.

Case in point is the presidential campaign of Barack Obama. His campaign team was able to garner an enormous cache of money, because they learned to leverage the web’s ability to touch huge numbers of people simultaneously and oftentimes with different messages. In addition, with the ability to target, iterate and re-focus the message at a moments notice, Mr. Obama’s campaign team showed that they are an online marketing force to be rekoned with.

Oh, and by the way, did you know that Senator Obama’s Twitter profile is the most followed Twitter account? What is Twitter, you ask?

This is the new world within which you must learn to work. I cannot count how many employers now employ or seek to employ the new generation of marketeers and sales agents. If you don’t know SEM, SEO, PPC, CPA, blogging, wikis, twitter or the numerous other direct marketing concepts, you will surely be left in the annals of the technology dinosaurs.

I recently attended an Adtech conference in San Francisco. Picture this … at the Moscone Center … 100s of new wave technolgy companies that just 5 years ago were barely a blip on the screen … commission junction, hitwise, double click, hydra networks … All of them giving out free food, booze, and chatchkas. And, to top it off, “booth babes” galore. This reminded me of the heady enterprise software days of the early to late 90s. You’d think that the real estate fiasco was over and the “happy days are here again”.

The truth is, though, that every major and minor company is integrating online marketing with their offline marketing at incredible speeds. In fact, there are many companies who are even forgoing offline in favor of online. And, the reasons make sense: wider audience, faster target response time and most often a lot less money.

What should you do to prepare for this new approach? As Nike’s slogan says “just do it”. Or, David’s iteration of this slogan, “get on with it”. There are many ways for you to participate in this market with little or no capital costs. Work with your local school, non-profit, or sports group and help them with optimizing their websites.

You can also create your own websites and create adsense ads or PPC to CPA type offers. If you want to get in on the new action, you MUST learn these techniques now before the storm really hits.

Once you’ve ventured into this realm, there really is no turning back. Emphasize your experience, highlight your successes and tout your ability to move a company’s Google PR from 0 to 8 and Alexa rating down from 1M to 1K and then give me a call.

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