Leigh Steinberg And A Greener Globe

I recently read with great interest about Leigh Steinberg and his efforts to help create a greener globe. I remember growing up in the Bay Area in the 70s. Mr. Steinberg was the “golden boy”, who took sports agency, then in its infancy, and turned into the incredible machine that it is today. He represented some of the greatest athletes of the time, including: Joe Montana, Warren Moon, Steve Young and Steve Bartowski. The movie Jerry Maguire was fashioned after this legendary man.

The article was announcing Leigh Steinberg’s 23rd Annual Super Bowl Party. But, more importantly, the article talked about how Mr. Steinberg is promoting the “greening up of sports”. He’s participating with and communicating through The Sporting Green Alliance, which is promoting the use of sustainable technologies in arenas and stadia around the world.

Sports events, in general, don’t seem to ever run out of steam. Yes, event tickets drop off every now and then, but there is a fascination with sports that transcends logic. I think it could very well be that we put athletes on a pedestal. They achieve super human feats that are, in our minds, unimaginable. Yet, they seemingly perform these feats with ease.

After reading this article, I started doing a little more research into Leigh Steinberg. I found a number of fascinating information about Mr. Steinberg. He’s clearly a man of great integrity, with a passion for giving back to the world. One gentleman that I actually spoke with knew Leigh when he first signed up Steve Bartowski. Leigh was a visionary even at that time … recommending that anybody he represented donate money to their alma mater or to their community. I read someplace that the amount of charitable donations now exceeds $250 Million. Take that back to the Wall Street.

The whole notion of giving and sustainability is, of course, part of the grander scheme of life. Most people during economic downturn will turn inward and refuse to participate. Mr. Steinberg seems to have accelerated his efforts in these areas. In fact, many corporate sponsors pulled out of the Super Bowl event, including Playboy Enterprises and Sports Illustrated canned their annual parties.

The invitation only affair will sport a number of events where the proceeds will go directly to worthwhile charities. He’s also sponsoring a live video conference between our troops in Iraq and a one on one with as of yet, unannounced, celebrities. How cool is that?

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